A traditional Vietnamese restaurant sought a revitalized identity to transition into the contemporary dining landscape.

Oooh Pho's identity is deeply entrenched in its rich cultural heritage. The design embodies a vibrant use of the color red, symbolizing a fervent dedication to traditional culinary practices. Circular motifs serve as a poignant metaphor, illustrating the seamless fusion of time-honored traditions with modern innovation—a testament to the progressive strides taken to usher the business into the 21st century.

Keywords -

Passion, heritage, modernism, simplicity, culture, bold.